The pandemic has shifted what employees are seeking from their employers. In order to recruit top talent to your organization, it is important to understand what candidates are looking for and adapt your recruiting to showcase your company in a meaningful way. Let’s take a look at the steps you can take to prepare for the hiring process and make your organization stand out from the crowd. 

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Determine What Sets You Apart

Your organization is a great place to work. You have a strong company culture, good benefits, and work-life balance. These are all significant selling points, but in order to truly resonate with applicants you will need to dig a little deeper. What makes your company culture unique from your competitors? Are there certain benefits you offer that can provide more value to the applicant? The perfect place to start when searching for the answers to these questions is your employees. By understanding what your employees find most valuable about your organization, you can narrow down the key features that set your organization apart. In turn, you will be able to clearly and specifically communicate to candidates why your organization is a great place to work. 

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Keeping Community in Mind

Current candidates are looking to connect with an organization’s purpose. Peter Miscovich, Managing Director, Strategy + Innovation, Consulting at JLL says “There are those people who are looking for a strong connection to the company’s purpose and values – people seeking corporate cultures that are more fully aligned with their true values.” If your company is not already taking an active role within your local community, it is not only a great way to serve the greater good, but also attract top talent to your organization. This could include promoting a cause or taking steps to be more environmentally conscious. When identifying a cause to support, it is important to consider what will best align with your organization’s values. 

The Physical Workplace’s Role

Offering a flexible, collaborative, and multi-functional office space is key to attracting new talent to your workplace. Employees no longer want to spend all day at a desk. You must showcase how your office can cater to a candidate’s workflow and keep them engaged throughout the day. Offices in Key Tower, for example, are just steps aways from a variety of amenities. Employees have the opportunity to take a break and grab a bite to eat at the Greatroom & Bar or Public Square Pantry, fuel up at Savour Coffee and Creations, or even get a haircut at Armando’s. This creates natural breaks throughout their day allowing them to in turn be more focused and productive when they are working. In addition, by doing this you are offering candidates the opportunity to picture themselves working in your office. 

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Consider Employee Perks and Benefits

Prior to starting the hiring process, you will want to consider the benefits you offer your employees. Candidates today are seeking roles that offer a variety of incentives. These benefits include opportunities for education and career advancement, student loan assistance,  generous vacation time and more. With the many amenities in Key Tower, companies have the opportunity to provide incredible incentives that are steps from the offices. For example, you can promote health and wellness by purchasing a corporate membership at Ascend Fitness & Spa. Take a look at the benefits you are currently offering and identify ways you can either add new benefits, or improve the benefits you already have. Providing benefits that align with what the workforce is seeking can make you a number one choice among your competitors. 

Ready to find the perfect office space to recruit top talent? Key Tower offers a variety of functional, and collaborative office spaces to give your team the tools they need to thrive. View our current availabilities today!