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THE KEY BLOG
THE KEY BLOG

How To Design a Corporate Wellness Program

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Why We Move: What Motivates Companies To Move Businesses Downtown?

In June 2015, Smart Growth America released an in-depth study of 500 businesses across the nation that had recently relocated to downtown or urban areas.  Through their research, they discovered there are seven main motivations for business owners when it comes to making the big move.

Here’s a brief summary of each. Do any of these reasons for moving resonate with your company?

1) Attract and Retain Young Talent

The need to appeal to millennials has grown even greater since this study was released, and with good reason. They are the largest segment of the American workforce, making up 34% of all workers. They are living, working, and playing in urban city centers and prefer bikes or mass transit to cars, and renting to owning.

Depending on your industry, attracting and retaining this demographic might not even be negotiable.  If you are in need of hiring for competitive jobs in sectors like engineering, software development, and biotechnology, moving downtown gives you a huge leg up in terms of differentiation. 

Read more about the needs of millennials in the workforce:

2) Build Brand Identity

Moving is an opportunity to revisit and enhance your brand. Think about the type of company you are and how your new space can help communicate your brand to the public and solidify your brand strategy to your staff and clients. Your location says a lot about who you are as a company and your values.

Read more about building brand identity:

3) Affect Company Culture

If the move is thought out and employees are properly engaged, relocating can be an incredible opportunity to reignite positive company culture and get everyone on the same page moving forward towards exciting new growth.

Read more about affecting company culture:

4) Provide the Space to Promote Creative Collaboration

Many companies chose locations in dynamic, creative, and engaging neighborhoods to help inspire their employees and encourage collaboration among co-workers as well as with employees at other companies or in other industries.

Read more about promoting creative collaboration:

5) Increase Proximity to Clients and Partners

Working in such a centralized location streamlines the collaborative process for employees who take in-person meetings with clients and partners downtown.

Read more about the importance of location:

6) Centralize Operations

A central downtown location, because of its proximity to everything, is a natural choice for many companies when consolidating multiple locations, particularly if those locations were spread out over a single region.

Read more about looking at location through an operations lens:

7) Support Triple-Bottom Line Business Outcomes

For many companies, investing in a city’s center was an opportunity for good corporate citizenship and a way to use their sizable investing power for good. Some reported that triple-bottom line business practices came with the ancillary benefit of making them more attractive as an employer.

Read more about how a downtown move supports triple-bottom line business outcomes:

Do any of these motivations for moving sound like they apply to your business? You’re in good company! Might we suggest Cleveland, Ohio as an excellent relocation spot? Read why Cleveland is the best place for a business to be.

Recruiting Top Talent

The pandemic has shifted what employees are seeking from their employers. In order to recruit top talent to your organization, it is important to understand what candidates are looking for and adapt your recruiting to showcase your company in a meaningful way. Let’s take a look at the steps you can take to prepare for the hiring process and make your organization stand out from the crowd.

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Challenges with Remote Working

It is common to face challenges in the workplace from time to time, whether that is working on a tight deadline or finding a new way to approach a problem. When the physical workspace is removed from the equation, the current challenges remain and a new, unique set of challenges arise. These obstacles not only affect productivity, but also employee well-being in the long term. Understanding the challenges of remote work can help you identify how to create a return to office plan that will resolve the problems employees are facing.

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Office Environment Benefits

At the beginning of the pandemic many companies had no choice but to work from home. Now, as things open up, many employers are determining their next steps. While several companies have found through this pandemic that it is possible to work from home, it may not be the most beneficial for their employees in the long run. Understanding the value the office space provides can help to create a more successful working environment for all.

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